Begin by constructing a name list [60 names]
You are looking for customers and for partners. It starts with a list of possibilities. The names on this list can be people who might be interested in the products or the business… OR AT THE VERY LEAST… They know someone who might be interested. Do not prejudge them – just write down their names. You will be working with a mentor to decide how and when to approach them. The act of writing down the names will trigger ideas.
To help you I have some memory joggers below.
FOR THE BUSINESS
Who do you know that is a:
Salesperson
Teacher
Entreprenuer
Life Coach
Business Owner
Who do you know who might have an interest in customizing a business based on their interest and goals:
Make Up Artist
Wellness/weight management Coach
Health Professional who might want to develop a wellness division
Financial Management Services
Non-Profit Fundraising
Musician Agent
Affiliate Marketing Specialist
Website sales and development
Antiaging Specialist
Someone who is unemployed or dissatisfied with your job
Someone who wants to stay home with the kids
Who do you know who might have an interest in adding an income stream to an existing business?S
alon owner who wants to add cosmetics
Health Professional who wants to add nutraceuticals
Life Coach who wants to add antiaging or weight management division
Entrepreneur who wants to add an affiliate marketing division
Computer-related consultant who wants to add website sales
Talent Agent who wants to add ability to set artists up with a lable
Accountant who wants to add a financial management division
A non-profit directory who needs to raise funds
FOR THE PRODUCTS
Write at least 10 names under each category
Wears or works with make up?
Currently uses supplements?
Has a problem that you know our products can solve?
Works out at a gym?
Needs to lose weight?
Want to lower gas costs?
Works with harsh chemicals or detergent?
Runs a business that needs a website?
Is getting older and concerned about health and looks?
Washes their face and takes a bath :)?
OTHER SOURCES OF NAMES:
People I’ve Done Business With – also known as The Clientele. I also include former clients in this category. Why? Because you never know when they might decide to come back. (And I do stay in touch with them. You should too.)
People I’d Like to Do Business With – let’s use marketing-speak and call them The Prospects. My prospects are people in my pipeline of business contacts. Our initial contact happens through my making cold or warm calls, participating in online discussion groups, attending community events, giving speeches, and via referrals. By putting them on my mailing list and keeping in touch, I hope someday to move them up into Group 1, The Clientele.
Friends. Many of these are folks with whom I’ll never do any business. But they may well send some business my way. Who are they? Here goes:
- Colleagues
- College classmates
- Competitors (the friendly ones, of course!)
- Family members
- Former bosses
- Former co-workers
- Friends
- Neighbors
- News media
- Vendors and suppliers
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Trade Shows. Your show entry fee should include a directory of exhibitors and where they are in the hall. If you want to do business with trade show exhibitors, don’t go from booth to booth pitching your wares. The exhibitors have spent a lot of time and money on their show space, and they’re there to sell. Your sales pitch probably won’t be welcome.Instead, get a copy of the directory, identify the exhibitors you’d like to follow up with, go around the hall gathering business cards, then use those cards to build your list. Go ahead and contact them after the show.
Craigslist or classified ads: Seeking weight management coaches looking to pick up some extra money working on part-time basis. [you get the point]
USE THESE CAUTIOUSLY. THE BEST SOURCE OF LEADS ARE PEOPLE YOU KNOW, WHO KNOW PEOPLE YOU WOULD LIKE TO KNOW.
Industry Directories. Every industry under the sun has a directory. For example, if you were seeking clients in the bicycle industry, you’d want to get a copy of the Interbike Directory. Going after radio stations and record companies? Head for the Radio and Records Directory, which insiders call “R & R.”
Trade Associations. Are you targeting certain types of businesses like, say, home builders? Or are you seeking businesses in a specific locale? Organizations sometimes offer member directories to those who belong, and to those who are thinking of joining. But read the fine print before you build a list from a trade association directory. Some associations specifically forbid using their directory as a mailing list. They may even seed it with some fake names so misuse can be detected and proven. However, their list may be available for single use rental – if you are a member.
Libraries. They’re a great resource for any business, large or small. Your library should have two of the best guides to mailing lists:
- Standard Rate and Data Service Direct Marketing List Source
- Oxbridge Communications National Directory of Mailing Lists
While you’re at the library, make friends with the reference librarian. Tell your librarian about your list project, and show him the above list of resources. It will help you get the help you need – quickly and efficiently.
Libraries also have directories of manufacturers, distributors, and other business sources. These usually list the pertinent personnel at each business too.
Online List Brokers. Here are 4 to get you started: