How to do a Beauty 101

MOTIVES® BEAUTY 101

PRE EVENT

Decide on a date (best time is right after work: i.e. 6 pm)

Send invitation (PDF) to 30+ people personally/phone [send follow up email]

Presenter confirming by phone the day before or day of the event

Ensures a good turn out and successful event

Set up Motives Top 10 (attractive display)

Print out all required handouts

Optional:  Skin Care: Lumiere de Vie, Beauty Weapon

La La products, any Motives Kits

30 minute social time as people arrive

Start promptly even if all guests are not there

Beauty 101 is “1” hour only-2 hours including social time and closing

Review Beauty 101 Part one (PDF) and Part two (PDF) and Part three (PDF)

MEET AND GREET ½ Hour

Greet each guest

Hand out name tag

Hand out folder include inside: Beauty Survey (PDF) AND Face Chart (PDF) AND Which Kit (PDF)

Ask them to please fill out the Beauty Survey before the presentation

Serve Mochatonix and TLS Shakes in Kitchen

Snacks nothing messy i.e., cheese and veggie tray

NEW DISTRIBUTOR OR HOST/HOSTESS:

Host/ Hostess: Welcome & Thank everyone for coming

Host/Hostess Share 2 Min. Commercial

Introduce Presenter: They give their 2 min com.

Presenter has guests introduce themselves (have them reference what they

filled out in the Beauty Survey)-

·         Name, what they do and why did they come tonight?

·         What is the one makeup item you can’t live without

·         What is one makeup challenge you have?

PRESENTER OR ASSISTING DISTRIBUTOR:

Introduction of Market America and Shop.com (Annual Report)

Based in Greensboro, NC; started in 1992

Celebrating 20 years of success

Product Brokerage & Internet Marketing Company

With many Divisions and diversity

We have many Billion $$ Markets

Consumers are already purchasing them somewhere else

2010 partnered with Microsoft and acquired Shop.com

Allowing us to specialize in online shopping, and being Shop Consultants

Financially strong, in multiple countries:  just opened in Mexico and England

Today's focus is on Motives by Loren Ridinger and Motives for La La 

Motives Cosmetics is a line that has Chanel quality for less than Mac prices 

Most Dept. store cosmetics are created in a handful of factory's and then

privately packaged Motives Cosmetics are created by those same top

factory's, for less than half the price

Because there is no Brick and Mortar store with its overhead, we are

able to pass those savings on to you

PUSH PLAY FOR YOUTUBE

Now I would like to introduce you to Motives by Loren Ridinger

Play video from you tube Motives Video Clip 2 minutes 58 seconds

ASK: Can you think of 2 people who would like this kind of quality cosmetics with bargain prices.

PRESENTATION

Discuss proper Sanitation etiquette for handling make-up

No double dipping – Use disposables

Use spatulas to remove cream products from container

Do NOT use the back of your hand to sample use palette from

MA Gear

Have group see you put on hand sanitizer

READ NAMES OF TOP 10 PRODUCTS

Perfecting Face Primer – Invisi-line – Eye Base

Miami Glow – La La Lip Shine – Luxe Precision Eye Line

Essential Brow Kit – 10 Years Younger – Foundation Brush

La La Mineral Mascara

Demonstrate 6-10 the following Top Ten products on guests.

At this point Pass the Hand Sanitizer around and ask each guest to please use

PRESENTER: Make sure you have everyone refer back to their Beauty Survey as you go through each product, example: after you demo the Perf. Face Primer you want the Guests to refer back to the Beauty Survey and if they checked that their makeup does not go on smooth/even you will want to tell them to circle the primer on the Face Chart as a must have.

PERFECTING FACE PRIMER: Share the Top 3 Benefits of Perfecting Face primer

Demonstrate on one guest using the Foundation Brush

Apply a small amount of the primer start at forehead and apply down and around face

Explain the surface of the skin is like an orange,

the primer fills in all imperfections making the surface even and smooth like an apple

Sanitize brush using hand sanitizer then wipe off with paper towel

Demonstrate now “ONLY” on the backs of everyone’s hand

  INVISI-LINE: Share the Top 3 Benefits of Invisi-line

Demonstrate on one guest using the Eye Primer Brush

Apply a small amount of product to the flat side of the brush and tap tap tap pushing it in

Sanitize brush using hand sanitizer then wipe off with paper towel

Demonstrate now “ONLY” on the backs of everyone’s hand

MOTIVES EYE BASE: Share the Top 3 Benefits of Eye Base

Demonstrate on the back of your hand first

Remove a small amount of eye base with spatula

Using Eye Primer Brush: Swipe a small amount of eye base in a stripe on the back of your hand

Using a Shadow Brush take any shadow from the Beauty Weapon and use pressing and patting motions

place shadow on top of the side with the Eye Base, then place the shadow on an area without Eye Base

This will show the side with the Eye Base is more intense and smoother

MIAMI GLOW:     Share the Top 3 Benefits of Miami Glow

Place Motives makeup cape (MA Gear) on the person in chair

Ask all guests to point on their faces where the sun naturally kisses their skin: -forehead, nose, cheeks

Presenter now demonstrates Miami Glow on guest

Load brush with Miami Glow

Brush MG where the Sun kisses the face using the Retractable Powder Brush

Blend all over face like buffing a shoe with brush softly all over the face

Presenter now picks 1 person from audience to demonstrate on 2 other guests

It is preferable to have the person you pick to have never touched makeup before

Ask: I bet your thinking of 2 other friends who would love this product?

LA LA MINERAL LIP SHINE IN CELEB:  Share the Top 3 Benefits of La La Lip Shine

    Apply with disposable lip brush to the Guest you used for Miami Glow demo

    Explain this is our top selling shade it is beautiful on everyone

LUXE PRESICION EYE LINE: Share the Top 3 Benefits of Luxe Eye Line where indicated below

Demonstrate with a small swipe on the back of each person’s hand.

Ask them not to touch it until you say so.  (Share Benefits NOW while product dries)

Now say GO—TRY TO WIPE IT OFF.

You might have the occasional person who is oily skin or had oily lotion on say “Mine wiped off”. 

NO problem say “Great I am so glad you had that happen, people with oily skin need to make sure to use a toner or eye base first, and make sure the area they are applying the “Eye Liner” to is clean so it can grab to skin”.

ESSENTIAL BROW KIT: Share the Top 3 Benefits of Essential Brow Kit

Take a brush and show guests how to measure the perfect brow shape

There are 3 points:

1st take brush at the side of the nose straight up to the inner corner of the eye that is where brows should start

2nd take brush at the side of the nose up through the outer part of the pupil that is where the arch should be

3rd take the brush at the side of the nose up through the outer part of the eye that is where brows should end

Then use the Ess. Brow Kit to fill in and define the brows

10 YEARS YOUNGER: Share the Top 3 Benefits of 10 Years Younger

Demonstrate on a Guest the proper way to spray

Spray in a T shape fan with piece of paper, spray in an X Shape fan again.

Share that if they really want it to be fully water resistant to repeat above steps 3 times.

FOUNDATION BRUSH: Share the Top 3 Benefits of the Foundation Brush

   Demonstrate how using a brush uses less product and saves money

   Take any color of liquid foundation and put 2 circles on a mirror (about a little smaller than a dime size)

   Take the makeup sponge and rub over the foundation to spread it on the mirror (only on half of the mirror)

   Then take the Foundation Brush and go over the foundation on the other side of the mirror and spread it on the     

   mirror, this will show how the sponge absorbed all the foundation and the brush was smoother and didn’t 

   waste product

LA LA MINERAL VOLUMIZING & LENGTHENING MASCARA: Share the Benefits

   Give a disposable mascara wand to every guest and allow them to sample the mascara

GO OVER THE BENEFITS:

   Isotonix OPC3 Beauty Blend

   Ultimate Aloe Juice

   Mochatonix

ENDING ACTIVITIES

Have helper pass out the Order Forms (PDF), Specials Flyer, Catalogs and Sharpies

Review Forms and talk about: Beauty 101 Survey, Face Chart, Quad w/Specials

Explain the value of the Quads with Special Offers

Remind them these specials are for TONIGHT ONLY!

Instruct Guests to go through Face Chart and circle “Everything They Love”

CLOSE  

Which Top 10 products can you not afford to live without tonight?

Guess what? Did you know today's show specials will cost you less than a fancy cup of coffee each day. 

Only you know if your skin and appearance are worth that. 

So let me ask you all this question?

Is there any reason you would not want to get started using these amazing cosmetics right away? 

Script 3 Ways to Buy (last page)

ALL OTHER DISTRIBUTORS:  Migrate around the room offering personnel help to each guest.

Presenter: Already have a place set up where you can sit with guests one on one and help them fill out orders.

Presenter is NOT to do any more demonstrating but only to close orders for guests

Have order forms w/specials, for catalogs have Client Record and Receipt 44-46 from Motives Downloads

If other “Kits” or products are available

Encourage guests make their way to all the stations and experience everything.

Ask Guests to feel free to sample for themselves all of the “Motives Top 10” products.

 Remind them of Sanitation Etiquette:

  • No double dipping
  • Use disposables
  • Use spatulas
  • Use hand sanitizer

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SCRIPTS

LET ME OFER 3 WAYS TO PURCHASE TONIGHT:

1. _____ has a few products in the kitchen in stock and if you are lucky you can take your product home now.

We will also make you a Motives Preferred Customer for future special deals.

2. If _____ does not have the items you want,  ______ will order them and will deliver them or it can be shipped to your door and you will get cash back for your purchase.

3. _______ my favorite way to purchase is to buy wholesale.  If you are interested in developing a weekly income, please let us know and we will get you more info. 

INVITATION SCRIPTS:

Hi ______________.    Do you have a minute? Are you doing anything next ______________? 

Well, I/We came across this guy/gal/professional/company that offers amazing cosmetic line that is the quality of Chanel but half the price. 

I/We are hosting a Beauty 101 Party here at my home on _______________.

 I know you like make up, looking great and saving money just like me.

(If you know they have a beauty or cosmetic challenges ….. add this sentence:

I know ________ struggle/s with ______ and I heard they have products that may help you/them.

I/We are really impressed. I want you to come over and check it out. It is only an hour or so and it would mean a lot to me and we should have some fun, so will you come ____________ at ________? 

I will be emailing an invitation and then I will call you the day before or day of, to remind you. 

Thanks so much.

FOLLOW-UP SCRIPTS: REVIEW NAMES LIST WITH NEW DISTRIBUTOR

SCRIPT FOR THOSE WHO COULD NOT COME.

Hi _______.  I just wanted to follow-up with you regarding the “Beauty 101” I had at my house.  It went so great, and I am so impressed with this product line and its ability to help people.  I really did want you to be there at this special presentation but maybe this is better and I can show you first hand the information. What is your schedule like this week? (would afternoon or evening be best?)

SCRIPT FOR CUSTOMER’S THAT PURCHASED:

Hi   _______.  Just wanted to follow-up with you regarding your new cosmetics and/or skin care products.  Have you started using them?  How are they working for you?  I am very excited about how much we can save on this awesome line of cosmetics and look great at the same time.  If you have any questions, please don’t hesitate to call.  I will be in touch base with you in a few weeks to check in on you. 

Thank you for your business.